Brude Safety AS was acquired by Survitec Group in November 2013. A well known and respected brand throughout Norway, Scandinavia and beyond, Brude offers complete packages of safety equipment from quality producers.

Famous products in the Brude portfolio include their exciting Fast Rescue Boat, the "Explorer 720" as well as popular MES systems, Davits, Liferafts, Fire-fighting equipment and Gangways for cruise, ferry and commercial vessels.

Here is a little history of the inspiring story behind the name, and indeed the unique egg-shaped logo...

Ole Martin Brude, who was from Ålesund, was a sailor from an early age. The impractical old lifeboats upset him. In waves and storms, they would fill with water and shatter. He decided to improve on the old-fashioned design and came up with his own revolutionary idea for a safe lifeboat. "The lifeboat must be covered, egg-shaped, with rigging, sail and oars, to make it fully manoeuvrable."

Despite being met with ridicule from the maitime industry, he finally persuaded the shipyard Aalesund Mekaniske Verksted to build the boat.

Named "Uræd", which means "Fearless", Brude's challenge was to prove to the world that his invention was a seaworthy lifeboat under all weather conditions. So on 7 August 1904, Uræd left Ålesund destined for America. The crew members were Iver Thorsen, the mate, Lars Madsen, and Johan Johannesen.

The first part of the expedition went smoothly, in calm waters. But it did not take long before they faced harsher weather."Uræd handled the fearsome waves in a manner which we all found admirable to the highest degree, and exceeded our utmost expectations".

The voyage continued with varying weather conditions. A succession of autumn storms beset the crew.

"In this weather, all we could do was to huddle down in the egg and take it easy until the gales had passed. We passed the time chatting, reading and taking a pipe of tobacco. "

The formidable voyage over the Atlantic Ocean took several months. On 1 January 1905, the jubilant crew finally caught sight of the American continent. Uræd met the steamship Caesar, which was asked to send a tug but it never arrived.

Instead, the worst storms of the journey broke out. The weather was so extreme that journalists at The Boston Globe assumed Uræd had sunk and its brave crew had drowned. No one could have survived such conditions. But the newspaper was wrong.

On 6 January 1905 Uræd beached, its crew alive, after five months in bad weather of every description. This was a worldwide sensation. The Americans were astonished when they saw the craft in which the Norwegians had sailed.

Like many other pioneers, Ole Martin Brude found that his innovative idea was too far ahead of its time to win acceptance. Despite his persistent efforts all over the world, it took 70 years before Brude’s idea caught on. It was only after his death that covered lifeboats were introduced.

We have great respect for Ole Martin Brude and the mission he accomplished. His perseverance and genius will always be an inspiration in our efforts to make the ocean and the rest of the world a safer place to travel. Fortunately, we are backed by an organisation and regulations, which help us to realise ideas and products much faster than Captain Brude could...